What is an ‘Artisan’?
Artisan is pronounced ahr-tuh-zuhn, and is defined as: 1. a person skilled in an applied art; a craftsperson, and 2. a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. Artisan products can include food, drink, clothing, beauty products and much more. Artisan products are about being special and unique. Artisan is a story of culture (how it’s made) and nature (what it’s made of).
During the Middle Ages, the term “artisan” was applied to those who made things or provided services. It did not apply to unskilled manual labourers. Artisans were divided into two distinct groups: those who operated their own businesses and those who did not. Those who owned their businesses were called masters, while the latter were the journeymen and apprentices. One misunderstanding many people have about this social group is that they picture them as “workers” in the modern sense: employed by someone. The most influential group among the artisans were the masters, the business owners. The owners enjoyed a higher social status in their communities.